My day job is a copywriter/marketing/branding strategist & trends analyst. My side hustle includes my work as a columnist and contributor to top tier outlets including parade.com, The Guardian, Forbes.com and many others and an award-winning writer and author of three non-fiction books. The trade edition of my latest book Ancient Prayer: Channeling Your Faith 365 Days of the Year initially released as a Barnes and Noble exclusive, was released in January 2016 and was the #1 new release in prayer. Elizabeth Gilbert, author of Eat Pray Love, posted about it before it was even published. It’s rumored that Matisyahu has a copy. Kerry Washington does too. So do a bunch of other spiritual celebrities. My other two books are Hello Gorgeous! Beauty Products in America ’40s-’60s (the 10th anniversary edition will be out in mid ’16) a NY Public Libray book of the year; and Career and Corporate Cool®. Clients past and present run the gamut from companies, celebrities, political figures and properties including Bing, MSN, Microsoft, Nokia, Nuance Communications, Links of London, Yale University, the Harry Potter book series, American Idol, Christina Aguilera, Tess Holliday, The Irish Board of Tourism, The Gossip Girl book and TV series and many more.
I am among other things a former celebrity makeup artist and owner of the first low-fat muffin business approved by the FDA. I worked on the internet back when most pages were grey or naughty and created or launched some of the world’s most beloved websites in a time when most people didn’t quite know what the internet was. I designed my first line of clothing at the age of sixteen. I’ve lectured at universities including New York University and The Fashion Institute of Technology graduate programs on subjects including personal branding and the history of cosmetic and fragrance marketing.
I’ve created style sections for top newspapers and publications and stand-alone style sections for magazines and websites. I’ve produced events around the Academy Awards, The Tonys, The Grammys, Fashion Week and The Golden Globes. I’ve worked with a roster of clients that run the gamut from big Pharma to snack foods, to cosmetics, movies and politicians. I’ve created, written scripts for and acted as the on-air talent for my own show about women entrepreneurs on CNN. I’m regularly quoted or featured in top-tier publications, programs and outlets that include the AP, NY Times and The Wall Street Journal to Glamour and Cosmopolitan magazines.
I’m fortunate enough to live in a time and place when being multi-faceted is celebrated instead of denigrated. When I worked more exclusively as a marketing strategist, I’d frequently write under a pseudonym since I didn’t want to confuse or distract clients. These days, I’ve managed to combine my skills and experience to be able to work as both a marketing strategist/trends analyst and award-winning writer along with a side order of consulting on some of my favorite topics including small business, beauty history and modern business etiquette.